On the occasion of the start of Stage 17 of the Giro d’Italia 2026 “Cassano d’Adda – Andalo”, scheduled for Wednesday, 27 May 2026, the Municipality of Cassano d’Adda, in collaboration with the Local Traders’ Association, is promoting the competition “Il Giro delle Vetrine” (The Giro Shop Window Contest).
The initiative invites all shops and commercial activities with display windows located within the municipal area to take part by dressing the town in pink through Giro d’Italia–themed window displays. It is an opportunity to help create a festive atmosphere, promote local businesses and warmly welcome the many visitors expected for this important event.
Who can participate
All shops and commercial activities with display windows located in the Municipality of Cassano d’Adda may participate.
How to participate
To register, participants must send an email by 10 May 2026 to
cultura.sport@comune.cassanodadda.mi.it, including:
- name and address of the shop;
- name and surname of the contact person, mobile number and email address;
- a photograph of the decorated shop window.
Shop windows must remain decorated until Sunday, 31 May 2026.
We would like to inform you that for shops interested in setting up their window displays, we can provide:
- Pink balloons;
- A window sticker currently being prepared with instructions on how to vote;
- A banner featuring the “Cassano Città di Tappa” logo.
To receive the materials, simply send a request via email to the address indicated above.
Evaluation and awards
Photos of the shop windows participating in the contest will be available in the following page: https://cassanodadda-cittaditappa.netsons.org/en/shop-windows-contest/
Citizens will be able to vote for their favorite shop window in the following ways:
- In person during the Pink Night on May 23;
- Online from May 12 to May 21 by clicking HERE.
On Saturday, May 23, during the Pink Night, the most voted shop windows will be awarded.
We look forward to your participation!
